Hello everyone, I am back and thanks for your incredible response on the last Blog. On my previous blog, I asked which topic you want me to write and the majority goes SEO and it’s types On Page SEO and Off Page SEO. In this blog, we are going to talk about SEO.
What is SEO
SEO is the process of optimising website/web pages according to search engine algorithm to increase your organic traffic and ranking on the search engine ranking page (SERP).
This is the very simple and easy definition of your understanding.
SEO can be done two ways:
- On page SEO
- Off page SEO
On page SEO: All the work done on the website comes in on page SEO.
Off-page SEO: All the work done outside of the preview of the website, like on social media is called off page SEO.
On Page SEO
Okay, now understand the meaning of what is on the page and off page SEO. Now let’s get into it in details. First, we will discuss on page SEO in detail.
First, download the plugin called Yoast SEO.Click on the image so you can download the plugin.
After installing the plugin activate it. And follow the instructions. I will explain you all the terms of the process in the video given below. How to configure this plugin so watch the video first given below so you can move forward.
I think you have configured the plugin so now let’s do the on-page SEO. Scroll down and you will find this box image given below.
When you scroll down you will see this type of screen and the plugin automatically tells you the terms that it want from you. It will give all the information about SEO what you have done and what you do not have to do.
Some important terms which you have to understand before doing SEO so that you can easily use this plugin without any problem and you can do good SEO for your website.
Important Things To Understand
- Title of the article
- Internal Linking
- Outbound Linking
- Focus Keyword
- SEO Title
- Meta Description
- Alt Text/ Alternative Text
These are some of the important keywords which you have to understand before doing SEO for your website so let’s understand these points in brief.
Title Of The Article
Title of the article means the main topic of the article on which we have to write. For example: Like I am writing this article on SEO so I have taken title what is SEO? Let’s learn and grow together.
So you have to enter your article title here.
- The basic objective is to provide more information to your visitors and that is why we do internal linking.
- So you have to connect important web pages in your website.
- Make sure whatever internal linking you are giving it make sense, you should not stuff links.
Outbound links are those links which we give to other website link pages.
Focus keyword is that keyword on which we are writing. For example, I write this article on what is SEO? So in this article, I am explaining how to do SEO and the terms related to it, I am talking about SEO so my Focus Keyword will be SEO.
This SEO title is very important because what we write in this, it will appear on Google. So whatever is your topic just write it here about your title and the same thing will appear in the google.
Meta Description is something which explains that what information you need to tell about the article. It should be the right information what we and visitors are looking for so it explains the very short summary of the article.
This information you have to fill here for your SEO.
Alt Text/Alternative Text
Alt text is something which defines the picture you use in the article like we give the title and meta description to define the article and in this, we give Alt text to define the image in the blog which is known as Alternative text.
These are the main terms which we have to use in On page SEO without this term we cannot do on page SEO so go around and play with this cool plugin Yoast SEO.
Now we will learn what is Off-page SEO.
Off Page SEO
Off-page SEO relates to the activities which are done beyond the boundaries of your web pages to improve the overall ranking of your website.
Like we are sharing our post on social media platform like facebook, twitter, LinkedIn etc. Is know as off page.
If you share your articles or website on social or any bookmarking sites this process is known as Off-page SEO.
Which Is More Important On page SEO or Off-page SEO?
Both are equally important because we have to first create traffic to our website then only we can rank on google first page. Off-page SEO is very important for our growth without this you cant grow our website.
So please do On page SEO and Off page SEO both. In future, I will share some list of websites that help you in increasing your traffic and improve our domain authority.
If you are facing any problem please fill this form and I will get back to you.